The Juice On Commercial Production Insurance
Commercial production insurance can cover productions – ranging from film production to TV shows.
Any attempt to define entertainment insurance like a life insurance policy will run into an oversimplification. No, it’s not just a simple case of life and death, i.e., you die, your family claims. It’s more about minimizing the risk of loss, injury or death. If minimizing risks doesn’t prevent an actual loss while filming the commercial, the entertainment insurance policy becomes a buffer against financial losses.
Commercial production insurance has its roots in the history of Hollywood itself. No producer is going to approve a movie, television show or commercial without an insurance policy in place. It makes sense – producing a commercial or a movie costs a lot of money, and anything can happen during production.
Commercial production insurance had a downtime after the September 11 bombings. This was because the slowing of the economy led to less advertising and commercial filming.
Now more and more people are watching commercials on TV shows. Insurance underwriters too are being drawn to the seduction of insuring mega celebrities, and providing E&O insurance for film studio executives to cover lawsuits stemming from commercials.
The premiums on celebrity insurance and E&O insurance are invariably higher than an all-risk film or commercial production insurance policy. The cost of an actor’s bad behavior can cost millions overnight – but that really doesn’t stop underwriters from pursuing Hollywood.